There’s over 2 billion active users on social media platforms and Tik Tok has recently surpassed Google and Facebook to be the most visited site on the internet. This shows that more and more people from all walks of life, professions and incomes are turning to social media. It has not only been the source of entertainment but also a source of news, voicing opinion and build strong communities. Forbes states that over 78% of people bought products and services recommended on social media so not only it is an incredible tool for brand awareness and reach but plays a pivotal role when you want to increase sales, revenue, leads and Lifetime value of your customers. Social media platforms like Facebook, Instagram, Tik Tok and YouTube offer direct response marketing objections like sales and conversions to target people who are more likely to convert into sales and leads. One of the great leverages you can have with social media marketing for your business is that it allows you to tap into customers and prospects that you can’t on search. On search you can only take a piece of the pie of a search volume for a particular keyword.