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Picture this: You, as a solar entrepreneur, waking up every morning with the knowledge that a steady stream of high-quality solar leads is flowing into your business, just waiting to be converted into happy customers.
In this blog post, we're about to reveal the secrets to make that vision your daily reality.
No more sleepless nights, wondering where your next solar lead will come from. Get ready to unlock the floodgates of high-intent solar leads!
Regardless of your situation, I want to congratulate your that you’re in a great industry that is growing like a wildfire.
“More than 1 in 7 U.S. homeowner will have solar by 2030 and 55% of Americans say that they would be willing to purchase solar panels if they could recover investment in 5 years. 66% of respondents in our March 2023 solar survey purchased a solar battery with their solar installation.”
This is a great sign because gone are the days when you had to convince people of the ROI and benefits, people are well aware and know of it, so it’s less work as well as effort for you to close the deals with customers.
But the only thing that might be lacking is actually getting to sit with homeowners who are aware, who want solar, who know the benefits and all you need is a chance to sit with them and you’ll be golden
Well, that’s exactly what we’re going to discuss today how to get those kind of motivated homeowner leads who are interested in solar
But let’s just look at the ways solar companies are getting leads right now, and why it would never help you to get consistent leads
Companies right now are juggling between difference providers, vendors, and going through the gruesome task of wasting tons of money only to find out that the leads you bought are crap, they are shared between million different companies, and you can’t stand a chance at converting them
Or maybe your sales team is rockstar and you can convert them into an appointment but find out that people are price shopping like crazy and low ball you.
This is typical when you buy leads from any lead data broker, vendor, opt-in solar leads or aged solar leads
You may turn to running ads or hiring agencies to run ads on either YouTube, Facebook (Meta), Instagram and TikTok only to find out that a percentage of leads already put bogus information so your ad dollars got wasted
Or maybe even the info was correct but the ads themselves were representing you or your company somewhat like a snake oil salesman with crazy offers like free solar, government rebate programs, and advertisement that is just flat out lies
The problem with all of this is that you already wasted a lot of money on ads and management fees with no results at all but left with worse brand name in the market than when you started
So, now you might be wondering what the solution to all of this is?
How can I get a consistent flow of solar leads so that I can convert them into sales day in and day out without any false advertisements, or claims, retaining my company's reputation and most importantly have a consistent flow of solar lead generation coming in rather than playing the feast and the famine game
You know we all hate the cycles, one month it’s great, the second it went down, one month you get a lot of solar appointments, and the other, your solar reps' calendars are as empty as a shopping mall the day after Black Friday.
The reason why you’re not getting consistent leads is because there’s only so much of the leads who are ready to pull the trigger.
In a given market you’ll find very few of these people, who are red hot, pull the trigger you don’t need to convince, they already know...but that would be a grave mistake since those are the leads all of your competitors are after, and would bid the highest, so if you can’t you’re out of the game.
And even if you do, they are only a few, so even with more dollars spent you can’t solve the problem of consistency.
But how do you do that? How do you find new people every day who are interested in solar, and would want to sit down with you to discuss its benefits and ROI?
It’s simple...but not easy.
Simple in the sense that anyone who pays high enough electricity bills, with a great credit score and a bigger house would like to have solar since they can see the ROI, and additionally love to have energy independence.
Especially with current financing options going solar is easy, quick and very convenient
What’s difficult is finding these people in abundance as well as who are these people
They aren’t the people price shopping online, don’t have much info on how they can easily go solar and definitely not clicking on “FREE SOLAR” click-baity ads.
They are someone who get exposed to the benefits of solar by friends and family, they might have consumed content about solar panels on digital media like YouTube or Facebook, read news, articles and got exposed to by big media outlets discussing the growth and the buzz of solar in the U.S.
To drive the point home let me give you an example, when Tesla makes a break-thorugh in solar tech, it becomes headlines...a large number of people get exposed to it, they know about solar, but don’t run to grab their phone to book an appointment.
These are the people that we need to tap that is why we have developed a unique software that finds us these people on demand.
Let me explain how our software works.
Our software basically finds homeowners who are not accessible generally, but only through property site portals and county homeowner directories. We can fetch these people based on criteria with filters spanning to 15+ categories giving us data that is fresh, not shared in the market.
Then what our software does is, it takes this data and enriches it to generate leads, so it will get their latest emails, phones and all contact information.
Now we can filter these leads based on home prices, owner occupancy status, home equity, zip code, county and state wise etc to qualify which leads we need to reach out to.
This data is fresh and exclusive and that is why we’re able to set 50+ appointments for our clients daily because they haven’t been knocked down on their doors or called a million times, they are more receptive and open to listening you.
Once we have these qualified leads, we have a team of knowledgebale setters who reach out to these homeowners, qualify and vet info that we already have and find out if they have the intent to go solar. If they do, we schedule a time to meet onsite and ship that appointment to our customers successfully.
The best thing about our data is that since we generate it and then vet it on a call, it is 100% valid and no time is wasted on tire kickers, or bogus leads...
Leading to more efficient sales operations, quicker sales cycle and abundant opportunities to keep solar reps busy.
And this is the only way to scale and be consistent in your lead generation.
Finding new people who qualify for solar every day in abundance and keeping your pipeline healthy and filled for your solar reps to be busy all the time and increasing revenue.
Because think about it, how many people in a given market would be inquiring about solar daily? How many?
When they are exposed to ads, online and offline, calls being received all the time, very few sign up and then they are shared with million others, so it’s just not scaleable. The supply runs out pretty quick.
With our software + setters you actually create demand, but it’s specifically for you, you own your area be it a single zip code or the whole state.
It is essentially your own data system, your own Facebook or YouTube where you have new data, leads and appointments coming exclusively to you which aren’t shared in the market.
So when you can reach out to anyone who qualifies for solar, in a large enough area, you’re limitless in terms of generating solar lead opportunities for your business.
To learn more about how we can help you get leads and exclusive solar appointments reach out to us and we’d love to have a chat.