Step 1: Generating Exclusive Data
Utilizing our advanced tool, IM Datasoft, we identify property owners who not only have credit above 650 but also pay high electricity bills, with accuracy rates exceeding 90%. This makes them a perfect fit to be reach out for solar.
The software accesses a vast database of over 179 million US Parcel addresses, updating monthly for accuracy. Our enrichment feature ensures we obtain the most up-to-date contact information.
This meticulous data curation sets the foundation for targeted solar lead generation for our clients in their specific locations that they want to target.
Step 2: Marketing Channels
Armed with the exclusive data from step 1, we leverage various marketing channels to capture the interest of potential leads looking to lower down their electricity bills by going solar.
Anyone expressing interest in solar through our marketing efforts is swiftly directed to our appointment setters in the next step.
This strategic approach maximizes the conversion of interested leads into potential appointments, enhancing the efficiency of our solar lead generation process.
Step 3: Appointment Setters
Our skilled appointment setters take charge at this stage, reaching out to interested leads, qualifying them based on a 5-point criteria and booking appointments for clients.
We facilitate both on-site and virtual appointments, ensuring flexibility to meet diverse client needs.
Our qualification criteria include considerations such as a 12-month average electricity bill, credit scores, optimal roof conditions for solar installation, (validated through Google sunroof), electricity supplier name, and detailed information verified by Hiya.
This meticulous qualification process ensures that our clients receive appointments with individuals genuinely interested and eligible for solar solutions.
Step 4: Quality Assurance
Ensuring the utmost quality, our dedicated quality assurance department conducts follow-up calls within 30 minutes of appointment scheduling.
This rigorous process helps identify and eliminate non-interested or canceled appointments, guaranteeing that only motivated individuals committed to going solar are booked on our client's calendar.
Our commitment to quality assurance ensures that our clients receive appointments with individuals who have a genuine interest in exploring solar solutions, enhancing the effectiveness of their solar marketing efforts.
Appointments delivery system tailored to you
We understand the importance of seamless integration with our clients' workflow. Therefore, we offer multiple delivery mechanisms, allowing appointments to be scheduled directly on your calendar, integrated into your CRM, or delivered via email.
This flexibility ensures that our clients can efficiently manage and capitalize on the appointments we generate, maximizing their solar lead conversion rates.
We can also help our clients and build their custom CRMs so that they can followup via email, text, voice, create their pipelines, add solar reps to the CRM and assign them their leads and appointments, track performance and automatically followup with leads
Partner with Infinitum Media to experience a transformative approach to solar lead generation and appointment setting.
Case Study 1: Robert Wizniger
Client Background
Industry: Solar Energy Established: 2016
Location: 825 Mearns Rd, Warminster, PA 18974, USA
Size: 11-50 employees
Products/Services: Best Solar options available.
Challenges: Quantity of Leads
Website: www.solrstandard.com
Before/challenges
- SolrStandard faced challenges in acquiring high-quality and exclusive solar appointments and leads.
- Previous collaborations with other companies resulted in low-quality leads and appointments
- They were burned by previous companies with unrealistic expectations which fell through
Our solution
To address SolrStandard challenges in obtaining quality solar appointments, we implemented a targeted lead generation strategy with advanced filtering.
Since we have our own software to produce fresh leads based on advance filters such as
- Home prices
- Home size
- Location
- Electricity supplier
- Single family, multi-family, co-owner info
- Sunlight exposure
We were able to hit the bullseye with audience targeting, hence we generated qualified appointments for client which were also exclusive.
After
1. Quality Leads: Experienced a surge in high- quality leads and appointments from targeted outreach.
2. Improved Show-up rate: >70% Show up rate
3.Consistency: Consistently delivering exclusive appointments daily
4. Optimized Performance: Continuous monitoring and feedback calls to optimize ongoing performance
Results
Order Placed: 60 Solar Appointments
Confirmed Sit-ins: 44
Deals Closed: 5
Pending deals: 7
Case Study 2: Good 3nergy
Client Background
Industry: Solar Energy
Established: 2015
Location: 36 E Jackson St., Orlando, FL 32801
Website: www.good3nergy.com
Before/challenges
Low show-up rates: Their acquired leads often contain irrelevant data leading to wasted resources. This made customers question their commitment leading to lost interest and a major decline in show-up rates.
Less deals closed: The lack of interest by customers made them not take the appointment into serious consideration.The lack of info dealt a major blow in closing deals. Hence, the ratio of decline sale was more than closed deals.
Our solution
Lead generating: Since we have our software produces fresh data based on advanced filters based on targeting specific locations meeting our client's requirements.
Precision data: Our leads are filtered to provide accurate data. Minor irrelevancy may lead customers to lose interest. Thoroughly verified data reduces our risks of uncertainty leading to optimal utilization of resources.
After
Utilization of leads: Generated data is provided to skilled sales agents to prioritize efficiency Of leads resulting in qualified appointments.
Confirmation of details: Every agent has to confirm every detail according to our client's requirements Like home prices, home sizes, sunlight exposure, electricity supplier etc.
Results
Order Placed: 25 solar appointments
Confirmed Sit-ins: 18
Deals Closed: 4
Case Study 3: Sustainable You
Client Background
Industry: Solar Energy
Established: 2019
Location: Washington, District of Columbia 20002, US
Website: www.sustainable-you.org
Before/challenges
Quality Issues: Lack of resources and poor data inquiries had a major impact on the quality of their appointments causing uncertainty to customers.
fewer quantity of closed deals: Poor quality resulted in a steep decline on the number of appointments while increasing the number of no-shows and unclosed deals resulting in fewer closed deals.
Our solution
We deployed our 4-step appointment process to qualify leads before setting appointments coupled with our data software it allowed us to get non-shared solar leads and data that responsible really well to our messaging
After
The client has re-ordered several times due to experiencing a much better positive ROI. In her own words she said
"all the other companies I have tried haven't worked in my area, but you guys seems to be the only ones who can produce results in my area."
- Indre Zakaryte
Results
Order Placed: 20 Appointments
Confirmed Sit-ins: 16
Deals Closed: 4
Case Study 4: Solar Solutions DC
Client Background
Industry: Solar Energy
Established: 2020
Location: 4700 14th St NW Washington, DC 20011
Size: 50+ employeesProducts/Services:
Website: www.solarsolutiondc.com
Before/challenges
Solar Solutions faced challenges such as low show-up rates and difficulty closing deals.
The acquired leads often contain irrelevant or inaccurate data, leading to wasted resources. The overall quality of leads is questionable, impacting conversion rates and raising concerns about return on investment.
Addressing these issues requires reevaluating lead sources, implementing stringent qualification criteria, and optimizing engagement strategies.
Our solution
Targeted Lead Qualification: We employed advanced qualification methods to ensure that leads provided are highly targeted, increasing the likelihood of meaningful appointments and conversions.
Data Accuracy and Relevance: Our data verification processes ensure the accuracy and relevance of information, minimizing therisk of irrelevant leads and optimizing resource utilization.
Customized Solutions: We tailored our approach to address the unique needs andchallenges of the solar company, providing solutions that align with their specific goals and criteria.
After
Improved Conversion Strategies: Our proven strategies enhance the company's ability to convert leads into actual deals, addressing the identified challenges in the conversion process.
Enhanced Communication Channels: We emphasize transparent and effective communication channels, facilitating better engagement with leads and increasing the likelihood of successful appointments.
Quantifiable Results: Our track record demonstrates quantifiable results, ensuring a positive impact on the company's return on investment andoverall success in lead acquisition.
Results
Order placed: 20 Solar Appointments
Confirmed Sit-ins: 14
Deals Closed: 4
Case Study 5: Valor Roofing and Solar
Client Background
Industry: Solar EnergyEstablished: 2018
Location: 4251 S Natches Ct #B, Sheridan, CO 80110.
Website: www.valorroofandsolar.com
Before/challenges
Fewer deals and show rates due to Low quality leads that lead to a sharp drop in the number of appointments, a rise in no- shows, and unclosed deals.
Our solution
Client Approach: We customized our strategy with in our 4 step solar lead generation system to meet the particular requirements and difficulties faced by the valor roof and solar, offering motivated homeowners looking for solar
Conversion Strategies: Our quality assurance department used speed-to-lead approach to re-confirm the solar appointments to weed out any non-interested prospects, delivering people who're interested in solar panels
After
Verified data after going through our software scrutinizing and people with high electricity and high credit scores
Results
Order Placed: 20 Appointments
Confirmed Sit-ins: 13
Deals Closed: 3
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